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All-of-Government Marketing services and Media (Generation Two) return to market

Part of: Advertising All-of-Government Procurement news

New Zealand Government Procurement (NZGP) is busy preparing two new All-of-Government (AoG) solutions: Marketing services, which covers creative, design, strategic and media services, and Media (Generation Two), a panel of media publishers that government agencies regularly need to advertise with (e.g. newspaper, radio and television providers).

AoG Marketing services

This contract consolidates the current AoG advertising services and AoG design services solutions into one single easy-to-use solution. The contract will offer greater access to a more diverse set of providers (including more small to medium sized providers, those with distinct cultural competencies and regional providers) and a modular scope that can adjust according to growing agency needs. We will deliver the solution through a digital platform offering detailed information about each provider including their credentials, past work and due diligence information.

The application process will be opened to providers in Q2 2020 and we will update you on progress closer to the time.

AoG Media (Generation Two)

The aim of this solution is to help agencies get the most from their media spend. We went out to market for AoG media (Generation Two) in early February and are preparing to receive responses early March. To support this solution we’re also in the market for two media experts that will help maximise the benefits agencies are able to receive from the solution.

Both these solutions are due to be finalised prior to the expiry of the current solutions on 23 June 2020. If you would like to discuss any of the above or provide feedback, please don’t hesitate to email the AoG Advertising team or speak to your account manager.

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